Choosing cheap services does not work all the time, especially when it comes to web hosting. The lifeline of the website is web hosting, and at this, there can be no compromise. No two web service providers are the same. This makes it important to choose the right web host services for your online business. Find useful tips on http://www.bitpak.com/reviews/dreamhost-review/ regarding web hosting and its prominence. Top web hosting sites are listed on www.pcmag.com for your guidance. Web hosting has a great impact on the search engine rankings and hence special care has to be taken to make an educated choice.
How are search engine rankings affected by unprofessional web hosting services?
Location of the server: The search results are prioritized for a particular region where the search originated. Geo-targeting is being used by Google from the beginning to display search results based on the location. Google relies on TLD, and have started making use of IP addresses to identify the location of the website and the server. For instance, if the US is your targeting traffic and your server location is the United Kingdom, then there is a chance your website may be listed on the first page. It is important to study your customer base and place your server there. Having a server where your customers are located gives a high chance of your website being picked up by the search engine.
Server management: Apart from verifying the quality of the server, go a step ahead and consider the management of the server instead of focusing on the physical qualities of server space, bandwidth, etc. Sharing hosting is less compared to dedicated hosted. In a shared server the web hosting service provides disk space that is shared by other companies signed up with them. The server is not exclusive to your business. The bandwidth and the disk space are shared, and hence the performance of the website will depend on how their site performance. In this case, you need to have a total control of the web server for best performance. Though dedicated server is expensive, when it comes to server quality it is the best option.
Page loading speed: A customer will be irked if your page is taking too long to load. There is every chance they may opt out of your website, and your search engine ranking will be compromised. While choosing a hosting company to analyze the strengths and weakness and choose a plan accordingly. Remember that a top ranking web hosting company is not always the ideal choice for your business. Similarly shared hosting comes with lesser loading speed when compared to Cloud Server or VPS.
Downtime issues: Cheap web hosting servers come with downtime issues. The customers will be unable to access your website, and Google spiders and crawlers will not analyze your site. Search engine rankings will be impacted if your web server is down.
Database connectivity: Database connection failure is another factor to consider. Error messages like “internal server error” or “database connection failure” earlier? Then it is time to change your web hosting company. Whenever your site receives high traffic, the server will be unable to manage it, leading to a server crash. This could lead to downtime and compromise your position on the search engine.