As sales of smartphones and tablet PC’s have rocketed in the past two years, customers are increasingly seeking high quality and varied mobile TV solutions.Mobile entertainment is one of the fastest growing media sectors worldwide, but early versions of the service struggled with bandwidth requirements and data costs. But today, following in the footsteps of the enormously successful ShowBox apps and with devices with larger and better resolution screens in the palms of viewers, a number of companies have found ways to provide mobile TV solutions that enable viewers to access a variety of programming on-the-go.Readers can also browse the website www.julyrapid.com which offers several mobile applications.There are a number of different ways that viewers can choose to watch. With customers becoming accustomed to having control over which programs they view and when at home, the increased choice of provider seems likely to prove successful.
Broadly, They Can Be Broken-Down As Follows:
Subscription services – These connect mobile users to the satellite or cable subscription service they already have in their home. There’s no extra charge, and the content is available through a simple downloadable app. One of the most successful providers of this kind to date is Sky. Users of Apple devices have been able to enjoy a full range of Sky programming for a while now, including entertainment, documentary, music and kids channels, as well as the premium sports and movie channels. Sky has said that it intends to release an app for Android users as well, which should be available later in the year.
· Paid Content – These services are usually delivered by the user’s own mobile provider. Mobile users choose between different bundles of channels and pay a set amount per month to view the ones they select. Bundles typically include a mixture of terrestrial and satellite content, and some providers feature movies and sport. T-Mobile/Orange and Three have packages that should cater for most tastes.
· Free – These services are less formal, and most are still in development, but already a number are looking highly promising. You simply register, download the app, and select the channels you want to watch. At the moment, these services are more limited in their content than either the paid or subscription versions, but given that the success of DMB in Korea was built on free broadcasting, it’s a good bet that users will soon appreciate their merits.
Yamgo and ROK TV are the best of the existing providers. With the emergence in the past two years of the Integrated Mobile Broadcast (IMB) portion of the spectrum, networks now have the capacity they need to produce innovative mobile TV solutions for their customers. It seems that all the pieces are finally falling into place for mobile broadcast TV to meet its potential.
Due to market demand, the preference is to telecast live as no one wants to see the old news. Hence, a form of live streaming movies constitutes bringing the camera on-site to capture ongoing events, digitizing and pushing the content to a publisher whereby the final result is disseminated via a content delivery network. In layman’s terms, the publisher can be a television station or movie site provider, whereas the delivery network is either cable, satellite or the internet.