Before a website launch it is mandatory to test to make sure that everything works fine. The work is divided between designers, editors, developers, network administrators and SEOs. http://www.toprankblog.com/ suggests that some of the things to be consider while testing the website for launch can be divided based on the responsibilities. http://tylerperez.com/ offers more testing tips.
The most important testing tip for Search Engine Optimization includes the following. When you are at your new site ensure the existing navigation structure is modified to suit the new website. The old URLs have to be mapped to the new ones.
Meta data and Title tags
Every page needs a title tag and they have to be unique. The meta description needs to provide the information helping the user to decide on the website.
Editors and Writer
Spelling and grammar
This is the most important responsibility of editors and writers. Check for spellings, grammar and typos. The complete content and title has to be checked along with buttons, forms, call to actions among others.
Check if the forms are working
Fill out a form with dummy information. The flow of the forms can be improved if needed. Find out if you get stuck in between. Read the instructions again to ensure it is accurate and easy to understand. The completed form has to reach the right person. See what happens when the submit button is clicked.
The images have to be to high resolutions even when zoomed. The size of the image on the website should be nominal else it can affect the speed of the website. The images have to be labeled properly with the right title.
The web pages have to be scrutinized with a critical eye. Ask questions about the content, why a page needs to be visited and what does the page have for the audience.
Never compromise on site speed
Ensure the pages load pretty fast. Site speed test by Google can help. A decent speed helps the Google ranking of your website. Follow the improvement suggestions by Google. If you website takes longer to load it can dissuade the user.
With the advent of Smartphones and tablets it has become crucial for websites to make it adaptive to smaller screen size. A responsive design makes your website multi device friendly.
Compatible with browsers
Your website has to be compatible with different browsers. There are sites that can help understand the compatibility of your website. Go ahead and use them.
If the navigation is not smooth, the user will be caught in a maze. Ensure the journey is smooth for the users. There should be no broken links or pointer to the wrong pages. The site search should yield the desired results. If there are zero results, show the next relevant page.
Test the final URL
The build time URL is different from the final URL. IT is important to check if the final URL works before the launch.
Google Search Console
It keeps the communication channel open when something goes wrong. It monitors the performance of your website.
‘Page not found’ error
When this error occurs it should lead to a customized page helping the visitor to move forward in their quest.